Running a brick and mortar retail store can be tough work. Managers have a lot on their plate and managing quality is usually top of the list. Following these simple steps can result in better sales, a reduction in stock loss, happier staff, and better mystery shopper results.
Set the standards from the get go
Ensure that all staff are aware of the quality standards that are expected from day one. Explain to the team why quality standards are so important and the expectations from head office.
Even consider including a quality and standards session in new staff training to breed a quality culture from the beginning of an employee’s time with the business.
Ensure staff are empowered to own quality
Standards in quality drop when staff have no sense of responsibility. By arming each member of your team, no matter their position, with the tools needed to take responsibility of their store – ratings will pick up.
iAuditor is an easily downloaded app which gives members the ability to build and check off inspections. An admin can build, assign and schedule audits for those in their team. Team members then get notifications through their mobile device to conduct audits. You can build a checklist to inspect anything: Stock, cleanliness of the store, standards for staff, merchandising, security, point of sale, collect feedback and much more.
Include security checks in your templates. By making staff more aware of the location of cameras to ensure they haven’t been tampered with and staff manning major entries and exits will result in minimised stock loss. In fact, by making staff more aware of security, an iAuditor customer and large retailer in the UK was able to reduce stock loss by 16%.
Encourage staff members to record all feedback, from both customers and their thoughts, so that trends can be recorded and updates to the store or merchandise can be suggested. Staff excellence can also be rewarded and alternatively, any improvements can be made.
Creating a quality culture starts with transparency. Explain to your team that the more data you accumulate for your stores, the more you will learn. Reward employees that fill in templates regularly and use the data from customer feedback to help inform promotions. Explain to your team that the templates they fill in now will help shape the future of the store, and potentially the business as well as help them progress in their careers.
Make the most of your data
Use the data collected in iAuditor to make informed decisions on stock, store layout, merchandising, staffing, security and more. Look at multiple stores and use learnings from one to another.
Easily personalise and print reports to share with management in head office. Show through data reasons behind changes in sales, stock loss and more.
Top retail templates:
The information contained in this article is general in nature and you should consider whether the information is appropriate to your specific needs. Legal and other matters referred to in this article are based on our interpretation of laws existing at the time and should not be relied on in place of professional advice. We are not responsible for the content of any site owned by a third party that may be linked to this article. SafetyCulture disclaims all liability (except for any liability which by law cannot be excluded) for any error, inaccuracy, or omission from the information contained in this article, any site linked to this article, and any loss or damage suffered by any person directly or indirectly through relying on this information.
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