By SafetyCulture Team   |  
July 15th, 2021

SafetyCulture Named Official Sleeve Sponsor | Brentford FC announces two-year partnership with global operations platform SafetyCulture

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SafetyCulture, the global operations platform that empowers working teams to drive improvements in the workplace has become the Club’s Official Workplace Operations Partner. As part of the initial two-year agreement, the tech company’s logo will appear on the left sleeve of Brentford’s First, B Team and Women’s match kits. 

Founded in Australia, with offices in Kansas City, Manchester, Manila, Sydney and Townsville, SafetyCulture helps businesses achieve safer and higher quality workplaces through innovative mobile-first products.

With Brentford Community Stadium opening its doors to a full capacity crowd for the first time, SafetyCulture’s operations platform will bring a new, innovative approach to the day-to-day running of Club activities and help deliver a second-to-none matchday experience.

Their flagship products, iAuditor and EdApp are used to power over 600 million checks per year, approximately 50,000 lessons per day and millions of corrective actions. The technology is currently used by over 28,000 organisations, ranging from NASA to the United Nations.

James Parkinson, Commercial Director at Brentford Football Club, said: “From our early conversations it became clear the Bees and SafetyCulture share a passion for data, technology and innovation. We look forward to integrating their iAuditor and EdApp products throughout a variety of our business areas to improve safety, quality and training. SafetyCulture will undoubtedly be a valuable partner during our first season in the Premier League.”

SafetyCulture CEO and Founder, Luke Anear, added: “SafetyCulture is constantly seeking out new ways to take high-performing teams to the next level. Brentford has a long-standing reputation for innovation and this commitment will no doubt see them make waves in the English Premier League. We’re excited to back the players on their journey, but also support the operations team as they bring the Brentford fan experience to life for thousands of supporters around the world.” 

SafetyCulture was recently awarded the Best Health And Safety Product in the 2020 SaaS Awards and has played a key role in getting live events and sporting codes to reopen successfully across the world. To learn more about its award winning products visit

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