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By SafetyCulture Team   |  
January 17th, 2022

SafetyCulture serves up first brand TVC featuring Thanasi Kokkinakis and Scott Cam

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New TVC, featuring Adelaide International 2 Champion Thanasi Kokkinakis and The Block’s Scott Cam, highlights SafetyCulture’s appointment as the official Workplace Operations Partner of the Australian Open

SafetyCulture, the global operations platform which empowers working teams to drive improvements in the workplace, has launched its first brand TVC, ‘Making grand plans a reality’.

The new TVC highlights SafetyCulture’s recent appointment as the official Workplace Operations Partner of the Australian Open. It features SafetyCulture ambassador Scott Cam –  no stranger to making grand plans a reality – plus a cameo from Australian tennis star, Thanasi Kokkinakis. SafetyCulture swung into action in February 2021 to support Kokkinakis’ Australian Open campaign after he received widespread attention for playing in unsponsored plain t-shirts. Kokkinakis claimed a maiden ATP Tour title this past weekend in his hometown of Adelaide.

The TVC will debut during Channel 9’s Australian Open opening rounds and will air throughout the tournament. The 30-second spot will also run on social and digital media, at the Melbourne Park precinct, and ambassador channels. It shines a light on the incredible operational feat of the Australian Open and SafetyCulture’s role in helping the Grand Slam get even better every year. 

Luke Anear, Founder and CEO of SafetyCulture said, “We help thousands of working teams around the world make grand plans an operational reality. What better way to showcase the might of our technology than to team up with the best event operators in the world. We love seeing what our customers can achieve with the support of our technology. For this reason, it made sense to turn the spotlight on the AO team in our first TVC and all their great work.”

SafetyCulture’s operations platform will bring a new, innovative approach to the day-to-day running of the Grand Slam and help deliver a high quality tournament experience. The multi-year partnership will see SafetyCulture’s technology expanded across the running of the AO – from training for ballkids, through to weather alerts for OH&S and court services inspections. 

Tennis Australia has used SafetyCulture’s technology for a wide range of operational activities since 2017 including inspecting seating, catering and other equipment, along with general safety checks. This has enabled staff to complete more than 1,500 inspections since late 2020.

Alex Hamilton, Tennis Australia Chief Event Officer said, “SafetyCulture has been in our corner for several years now, supporting our operations team behind-the-scenes of the Australian Open. Tennis Australia shares SafetyCulture’s passion for technology and innovation, so teaming up officially is a smart step that will positively impact our team and fans. Together we’re working towards a seamless, safe and enjoyable event for the public.”

SafetyCulture’s largest Australian marketing campaign to date, also involves the launch of ‘Almost Open’, a content series created in partnership with Tennis Australia. The series lifts the curtain on the operations of the most watched Grand Slam and the world’s biggest sporting and entertainment event in January. The seven-episode social series is now live and available to watch here.

Supporting TV shows to sporting codes 

SafetyCulture announced a host of new sponsorship in 2021, including partnerships with The Block, Brentford Football Club, the M-Sport Ford World Rally Team and Sydney Festival to advise and enhance their operations.

To find out more about SafetyCulture’s involvement at Australian Open 2022 and its ongoing support of Australian tennis star, Thanasi Kokkinakis, visit: https://safetyculture.com/australian-open/ 

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