SafetyCulture updates the name of its flagship product
Media Release | By | 28 Nov 2022 | < 1
SafetyCulture’s flagship product, iAuditor, will be renamed as the company sets its sights on becoming the go-to platform for improvement in the workplace.
iAuditor, known for being the world’s largest checklist app, is being renamed ‘SafetyCulture’. iAuditor was launched in 2012 as an inspection checklist app, but has since evolved into a technology platform that leverages the power of human observation to help drive improvements in the workplace.
The SafetyCulture platform is now used by over 70,000 organisations around the world. It powers over 600 million checks per year, delivers 75,000 lessons per day and supports workers in making millions of corrective actions.
Commenting on the milestone, SafetyCulture’s founder and CEO, Luke Anear said: “iAuditor has been the workhorse of SafetyCulture, empowering millions of workers around the world, and now is the time that we roll the features of iAuditor into a SafetyCulture Improvement Platform. We now help our customers with training, incident response, workflows from sensors, telemetry and even insurance, so it makes sense to retire the iAuditor name and unite under a single brand.“
The shift from ‘iAuditor’ to ‘SafetyCulture’ will align the name of the company’s flagship product with the company’s corporate identity. It will also help leverage the recent activations of high-profile SafetyCulture branded partnerships, including sponsorship of The Australian Open, Sydney Swans and Brentford FC, as well as the work of SafetyCulture brand ambassadors Scott Cam and Thanasi Kokkinakis.
Importantly, the name change does not impact the customer experience for existing users. After installing the latest update, all users need to remember is to search for “SafetyCulture” to find the app.
iAuditor and SafetyCulture are registered Australian trademarks of SafetyCulture Pty Ltd.
Existing iAuditor users who are seeking more information can visit www.safetyculture.com
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