By Tania Clarke | November 5th, 2015 Introducing Our Values SafetyCulture News | Reading Time: 2 minutes When we started SafetyCulture we had a mission to offer innovative, low cost mobile first products that empower users to have a safe and efficient workplaces all over the world. We’re well on our way to fulfilling that mission. The best core values impact company culture, brand, and business strategies. When we’re faced with tough situations, values provide answers that guide us towards a sound outcome. As a rapidly growing startup, it is essential for us to go through this process. There are a few ingredients that go into making a good value. They have to be memorable, short, actionable and the staff have to be passionate about them. Easier said than done. The culture is the sum of the people that make up the company, and by defining our values, we have set the compass direction for our cultural path as we go forward. Our values should guide us in what we do on an everyday basis whether it be creating a new feature, helping a customer or writing a blog post. They are the fundamental beliefs of an organisation and they guide and influence our behaviour and action. As R.Disney puts it, “It’s not hard to make decisions when you know what your values are.” The Process Coming up with values needs to go beyond a brainstorming session. Values come from a careful examination of your own history and the culture your company is trying to create. During our shipit week, a small group of us got together to map out some ideas based on key themes. We wanted them to be actionable, to be short and to most of all have meaning. After some intense whiteboarding, pizza and a little wine and beer, we came to a conclusion on our final four. Introducing our values: Be bold, bring action Thing bigger. Act now, not tomorrow. Better as a team Stronger, better, faster together. Do the best work of your life. Open, honest always Expect transparency. Embrace vulnerability. Challenge with respect. Think customer Hold the customer at the heard of everything we do. We give a s#!t. By the way, we’re hiring! Related Posts SafetyCulture announces full availability to U.S. construction industry Tips to use iAuditor in the Sun Introducing iAuditor 3.0 Wrapping up: SafetyCulture iAuditor for Windows 10 Launch SafetyCulture To Expand Into Europe, Support Now Offered 24 Hours Globally Important Notice The information contained in this article is general in nature and you should consider whether the information is appropriate to your specific needs. Legal and other matters referred to in this article are based on our interpretation of laws existing at the time and should not be relied on in place of professional advice. We are not responsible for the content of any site owned by a third party that may be linked to this article. SafetyCulture disclaims all liability (except for any liability which by law cannot be excluded) for any error, inaccuracy, or omission from the information contained in this article, any site linked to this article, and any loss or damage suffered by any person directly or indirectly through relying on this information.