$60m in Funding – What Does This Mean To You, Our Customer

SafetyCulture has passed a number of milestones over the past six years: in 2012 when iAuditor was released, we were a small team in my garage, with a goal to create a simple checklist app for individuals to manage safety and quality in the workplace. Three years later in 2015, we released the SafetyCulture cloud platform for managing teams, and in 2018 we released a brand new app, Spotlight, for incident reporting.

Today, we’re announcing a very special milestone in the life of SafetyCulture: we have just completed a AUD$60m funding round led by Tiger Global Management, based in New York. The additional funding will allow us to increase the velocity of our product development and reach more customers, like you.

It’s easy to get lost in the excitement and hype of fundraising, but it’s all for nothing if we don’t keep our focus on where we’ve come from, and where we are going.

We exist for our customers. It is you, our customer, who has always been at the core of our decisions. We are very grateful for your feedback, it shapes our roadmap every day. From the beginning we have held a long term view on our mission to put safety and quality into the hand of every worker, and we take the responsibility of serving our customers seriously.

At SafetyCulture, we feel like we are at the beginning of a revolution across the world. The smartphone has put computing into the hands of everyday workers, and empowered them to make better decisions. In the past, the purchasers of software didn’t actually use it, and the users didn’t purchase it. We are proud to build software that is affordable for front line workers to purchase and use, and we are constantly innovating to deliver the best possible user experience.

What $60m means for you, our customer, is that you will receive more products, more features and in less time.

This new funding means we can continue to grow our team, which has increased from 85 to 215 people in the past year.  We’ll enhance our customer support model to be a “follow-the-sun” model, meaning we’ll be where you are 24 hours per day and 7 days per week. We will also expand our customer success teams to assist more customers with their implementations and expansions. We have invested in regional data centers across the world, providing you with options in regards to how your data is stored.

The next stage of innovation

Our flagship product, iAuditor will see further enhancements of our scheduling, actions, reporting and analytics features to allow customers to gain valuable insights into what is working across their operations and what is not. Most of our customers manage their business based on people, sites and assets. We will be making it much easier to understand issues and trends based on these views of your business.

An easy, intuitive inspection experience for your team is where we started this journey, and we are always pushing the boundaries of how this can be improved. iAuditor has a brand new template editor coming soon, as well as an easier way to generate beautiful reports. Our analytics team has been listening to your feedback and is working overtime to build a more powerful way for you to understand your data. We can’t wait to share these reimagined features with you and your team.

Spotlight provides teams notifications in real time as incidents occur.  This product is a response to a customer problem which was looking for a solution. From major events, such as the Grenfell Tower disaster or the Boston City Marathon, through to simple maintenance or repair issues on a worksite, our customers tell us they use SMS, WhatsApp, phone calls, email, Slack and a range of other methods of sharing information when they have an issue. We want to centralise the communications when an incident occurs and also provide an accurate log of what has been communicated for future reference. Spotlight is our mobile first product for incident response and we have many exciting features coming in the months ahead.

There has been a lot of promise in regards to IoT in the workplace, but very little has been achieved for most companies. Collecting data at every opportunity is not the goal, we are only interested in meaningful data, that helps our customers make better decisions.

Our IoT team commenced in March and we are currently trialing hardware from a number of manufacturers with a broader rollout planned for later this year. Going forward, SafetyCulture will integrate with equipment manufacturers and hardware manufacturers to provide proactive awareness and bring relevant information such as weather events and major incidents to our customers in real time.

Finally, our entire team feel an enormous responsibility to deliver for you, our customers, and we will continue to work hard and repay the support and faith that you place in us each day. Our milestones to date are from the results of a hardworking and talented team that I’m very fortunate to be part of. But we are not resting for a moment, the financial backing we have today will fuel the next chapter in our journey, and we have a long way to go.

Thank you,

Luke Anear
Founder & CEO

 

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