SafetyCulture goes on tour with tennis ace, Thanasi Kokkinakis
SafetyCulture News | By | 10 May 2021 | 2 minute read
After his incredible win at the Adelaide International, and inspiring play at the Australian Open, we couldn’t be prouder of our sponsorship of rising Australian tennis star, Thanasi Kokkinakis.
What does SafetyCulture have to do with tennis?
A lot more than you might think.
As one of the first large-scale events in a COVID-safe environment, The Australian Open sets the benchmark for sporting events in our new normal. SafetyCulture has been working with Tennis Australia as the official Workplace Operations Partner for the Australian Open, looking after the day-to-day operations on court. SafetyCulture’s technology has been expanded across the running of the AO – from training for ballkids, through to weather alerts and construction inspections.
We’ve been sponsoring local legend Thanasi Kokkinakis since February 2021. As Kokkinakis’ sponsor, we’ve swung into action to throw our support behind the tennis player – champion of the Adelaide International 2022 and Australian Open men’s double finalist.
You may have seen a thing or two about it on the news or on Twitter!
As we head into the third year of our partnership, Thanasi won’t just be wearing our kit — he’ll also be building out his team with a mindset coach and the continued support of a strength and conditioning specialist.
“I’m really grateful for the continued support from the team at SafetyCulture and looking forward to seeing what I can achieve with a wider team helping me to be at my best,” he shares.
“I’ve been pretty open about my mental health in the past and I’ve had a fair few brushes with physical injuries too. Having the opportunity to work with experts who help me work on both of these areas is a game-changer.”
Kokkinakis’ Kmart shirt
Did Kokkinakis get a clothing sponsor? What’s that logo on Kokkinaki’s shirt? For those who were wondering, we’ve got the answers! In the past month, our SafetyCulture logo hit his sleeve and we couldn’t be more stoked.
We couldn’t be more excited to see what’s in store for Kokkinakis with SafetyCulture in his court (and on his sleeve) – bring on in 2022!
“I’m incredibly excited to have the ongoing support and partnership from SafetyCulture. I feel proud to have an Aussie brand in my corner backing me all the way. To have a brand that is also playing such an important role in helping sports and other live events get back up and running smoothly and safely is a perfect match.”
— Thanasi Kokkinakis
Luke Anear, Founder and CEO of SafetyCulture says, “We’re excited to continue our sponsorship of Thanasi and are inspired to get behind such phenomenal young local talent.
We want to support his continued success as tournaments get back up and running around the world.”
We couldn’t be prouder of how far he’s come. Onward and upward!
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